Three months after the first #BeAHero presentation took to an auditorium in Nassau with a message to hundreds of youngsters
that no one is too young to take pride in a clean room, school or street, the popular caped crusader campaign went national this week – its first visit outside the capital fittingly in the nation’s second city, Freeport.
Minister of Environment and Housing Romauld ‘Romi’ Ferreira drummed up support for the cleaner, greener, safer communities’ initiative by challenging students at Bishop Michael Eldon Primary School in Grand Bahama.
“Today is a very exciting day for me,” said Ferreira. “I am so pleased to kick off the launch of the national #BeAHero campaign right here in Grand Bahama. Your island has always had a tradition of keeping the island clean, so this is nothing new to you. We expect great things from Grand Bahama and we expect you to be leaders in this campaign.”
The visit to Bishop Michael Eldon Primary was the 19
Projects can be on school grounds or in communities with before, during and after photos posted on the campaign’s active social media platforms including #ReplaceTheHeroes Contest. Winners will be announced before the end of the school year. “This program was initially only intended for Nassau to instill in young people the message that this is their land and keeping it clean and green is their responsibility,” said the minister. “But when schools in Nassau started
posting their projects online, students from Abaco and Grand Bahama wanted to join and we welcome the opportunity to expand. We will take this nationwide and visit as many islands as we can. To change the culture and create a cleaner, greener Bahamas in the future, we have to start with the young and we are discovering that they understand and want to find creative ways to make that difference we are seeking.”
In Grand Bahama, local leaders and environmentalists turned out to show support for the first national extension of the initiative. Among them were Rupert Hayward, Executive Director, Grand Bahama Port Authority and its Keep Grand Bahama Clean Campaign, Rashema Ingraham, Executive Director of Save The Bays, and Gail Woon, President of Earth Care. Expenses of the program designed in partnership by Barefoot Marketing, Grand Bahama, and Diane Phillips & Associates, Nassau, have been borne in large part by corporate sponsors including The Tribune, AML Foods,Atlantis, Bahamas Wholesale Agencies, Bahamas Waste, Commonwealth Brewery, Kelly’s Home Centre, Seaside Media, Solomon’s, Subway, Bahamas Ministry of Tourism, Bahamas Ministry of Education and The Sign Man.