Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The limited-edition merchandise item will be sold at Rock Shops® inside Hard Rock® properties throughout North America and in select areas of Latin America. Hard Rock will distribute one hundred percent of the proceeds from its Bahamas Strong T-Shirt to the Bahamian Red Cross through the Hard Rock Heals Foundation® to aid those affected by Hurricane Dorian. The shirt features the Bahamian national flag alongside the classic Hard Rock logo and Hard Rock’s “Love All Serve All” mantra, displaying the brand’s commitment to helping the communities in which it serves.
“Hard Rock International, the Seminole Tribe of Florida and Seminole Gaming are committed to aiding the people of The Bahamas following the devastating impact of Hurricane Dorian,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “As a global brand with a long-standing history in The Bahamas, this is an effort that is close to our hearts. Providing all of the proceeds from our Bahamas Strong T-Shirt sales to assist in the hurricane relief efforts is just scratching the surface for the level of support we intend to provide.”
Hard Rock’s Bahamas Strong T-Shirt launch comes on the heels of the Seminole Tribe of Florida’s support for Hurricane Dorian victims, in which they successfully delivered water bottles to those on the ground in Freeport on Grand Bahama Island during a five-day airlift that began on Sept. 6. In addition, Seminole Gaming provided the Bahamian government with critical items sourced from each of its Florida properties to contribute to the relief efforts.