Iain Rodgers, Sr. Marketing Manager, BTO UK, represented The Bahamas at the ‘Go Diving 2020’ trade and consumer event in Coventry, UK. Also representing the magnificent dive facilities of the islands was Muriel Rolle-Gaitor of Stuart Cove’s Dive Bahamas. Go Diving, the second annual show, was spread across three days, the Friday for trade-only and the weekend for consumers, attracting nearly 7,000 visitors, a 25% increase over the inaugural show in 2019. The trade day included seminars and member forums with presentations for dive centres/schools on developing online presence and utilisation of social media opportunities.
Among the main speakers of the event was Steve Backshall, who presented BBC Blue Planet LIVE from Bimini in 2019. Attending the show was the editor of SCUBA Magazine, Simon Rogerson, the official
journal of the British Sub Aqua Club (BSAC), which has 28,000 members, the print magazine 19,000 subscribers. A specialist underwater photographer, Rogerson recently returned from a multi-island fam trip. Full of enthusiasm for his experiences in the islands Rogerson worked with the BTO to create its new dive guide for the UK
market, which was launched at the show and will also be distributed with SCUBA magazine. Further exposure for The Bahamas will be achieved through future editorials and images by Rogerson for SCUBA Magazine.