Nassau, Bahamas, April 2nd, 2025 – AD-Fi, a subsidiary of AD+ECH Global, announced the successful launch of its innovative ad-supported Wi-Fi service, officially going live following a highly anticipated press conference on April 2nd.
The groundbreaking initiative, developed in partnership with BTC, now provides seamless, free WiFi connectivity across public buses, taxis and water taxis throughout Nassau, benefiting both Bahamians and visitors alike.
This strategic initiative harnesses the combined power of AD-Fi’s sophisticated programmatic advertising technology and BTC’s robust 4G LTE network. The service dramatically reduces connectivity costs for transit operators by nearly 90%, effectively removing the barrier of high internet fees and significantly enhancing passenger experience.
“Today represents more than just a technological milestone—it’s a step toward digital equity in the Bahamas,” said Keith Russell Jr., CEO of AD-Fi. “By offering free Wi-Fi on public transportation, we’re not only transforming the commuting experience but also ensuring that underserved communities and visitors without data access can stay connected. Our advertisers aren’t just promoting their brands—they’re playing a meaningful role in supporting social impact and bridging the digital divide.”
During the press conference, AD-Fi announced that it is already in active discussions with stakeholders and advertising partners to expand the Sponsored Wi-Fi platform into additional sectors, including live events, public spaces, restaurants & bars, Airbnb properties, and boutique hotels. These establishments will soon be able to effortlessly monetize their existing Wi-Fi networks, earning monthly revenue based on ad engagement—all with no added operational burden.
“Our mission extends beyond public transportation. We’re actively building partnerships across multiple sectors to help more businesses unlock new revenue through digital innovation,” Russell continued. “With our Sponsored Wi-Fi service now fully operational, we’re excited to scale this model and see even more establishments benefit from passive income with zero added hassle.”
“This partnership is a game-changer for public transportation in The Bahamas,” said Delmaro Duncombe, BTC’s Director of B2B Operations. “Reliable, high-speed internet access is no longer a luxury – it’s an essential part of everyday life. By bringing BTC’s robust 4G LTE network to public buses and taxis, we are making connectivity more accessible than ever. Whether commuters are catching up on work, staying in touch with family, or simply streaming entertainment during their ride, this initiative ensures they remain seamlessly connected throughout their journey. This is yet another step in our ongoing mission to expand digital inclusion and improve the customer experience.”
The launch positions AD-Fi at the forefront of digital infrastructure improvements in The Bahamas, highlighting its dedication to enhancing connectivity, fostering economic growth, and supporting local entrepreneurship.
For further information on AD-Fi and partnership opportunities, visit http://www.getadfi.com or email marketing@getadfi.com. For further information on BTC’s business solutions and services, visit www.btcbahamas.com/business.
