BMOTIA launches Global Missions

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The Bahamas Ministry of Tourism, Investments, and Aviation will launch a series of Global Sales and Marketing Missions through May 2023, beginning in Florida and New York next month. Missions are planned for the USA, Latin America, Canada, United Kingdom and Europe.

“As the catalyst to the growth and development of the Tourism industry these past 50+ years, the Bahamas Ministry of Tourism is focused on the maximization of the return on our investment,” said the Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments, and Aviation.

DPM Cooper and Acting Director General of Tourism, Latia Duncombe, will lead the missions.

“We’ve invited a cross-section of hoteliers and stakeholders to join the missions in promoting our Brand as the industry rebounds, and as we work to generate new leads and recapture market share,” said Mrs. Duncombe.

The BMOTIA senior executive members will meet with wholesalers, travel specialists, media contacts, potential investors, airlines, and corporate stakeholders. During these events, attendees will have the opportunity to:

Meet Tourism specialists across the product segments
• Engage in questions and answers
• Learn about new developments and product offerings by key industry stakeholders
• Experience Bahamian culture through local cuisine, music, cocktails, and special
• Junkanoo performances, which will be making its triumphant return to Nassau.

Having maintained “It’s Better in The Bahamas” appeal, the myriad of hotel brands – all- inclusive and self-catering properties – complements the Ministry’s 16-island identification of diverse cultures and experiences. ADG Duncombe confirmed that the industry’s forecast for the remainder of the year and through March 2023 is very promising, and marketing initiatives will further concretize the
Bahamas’ Global Brand. “We hope these events will inspire our partners, leaders, and representatives, and that we will collectively keep the heartbeat of our economy alive by working together,” she said.

The “Bringing The Bahamas to You” Global Missions will bring a taste of Bahamian culture across the globe to inspire travel to the destination. For more information, please visit Bahamas.com/GlobalMissions2022.