BTC started a tradition celebrating small businesses each October several years ago, and the company is at the halfway mark of this year’s activities. Small businesses account for more than 80% of the BTC business clientele. This month, the company kicked off its activities under the theme, “Work Smarter, Not Harder”.
K. Teneile Simmons, Executive Senior Manager for Small & Medium Businesses at BTC said: “We are so excited! We’ve been hosting several smaller events all summer long, leading up to our big InKnowVation Conference later this month.
At InKnowVation, small business customers will learn how to make money moves from our keynote speakers, gain digital “know-how” from our expert workshops, and have the opportunity to pitch their business to win cash, free business connectivity and so much more. We are providing our small business customers with the tools to work smart and not hard, as we provide them with even more value. Customers will soon experience upgraded bundled plans providing even faster broadband speeds, and unlimited mobile plans. We’ve recently increased our handset credits, making it more affordable for our customers to purchase mobile devices.”
All small business customers have access to BTC’s suite of smart solutions. These include a free customized website and online store, business email pro which provides ten email addresses using the client’s .com domain with built-in anti-spam filters, and e-marketing pro allowing the customer to attract more clients with custom-made digital marketing campaigns along with SEO and Google Business tools. This year’s InKnowVation conference will be held on Friday, October 28 th live at Baha Mar and via an interactive live stream for the entire Caribbean. There is an exciting line-up of speakers including Donatello Antonio, also known as “The King of Content” and Mimi Brown-Davis, also known as “Coach Mimi”. Antonio will speak on “Captivating Content, Supercharged Sales”, and Brown-Davis will share on “Showcasing your business at its best with Canva”. SMB customers will also have the opportunity to win over $15,000 in cash and prizes in the pitch challenge.
BTC held its Small Business Master Class in September. The event provided useful tips on how to position a business for success. More than 200 small businesses took advantage of this opportunity. The master class featured a number of local and international business experts
including, Kenny St. Mark, brand architect, Ianthia Ferguson media coach, and content creator, Kevin McKinney from Bahamas Development Bank and Heather Bowles from Bahaprintz. Keron Rose, Flow & BTC social media ambassador, a well-respected marketer, and e-commerce specialist, and Lisa Etsy, smart solutions expert also took part in the master class. Small businesses were able to learn more about funding opportunities, how to maximize media opportunities and how to market their businesses.
Small business customers wishing to attend the InkKnowVation Master Class and or participate as vendors should contact the BTC Small Business team at 47-SMALL/477-6255 or through http://www.btcbahamas.com.