Plastic pollution has become a global menace, with an estimated 8 million metric tons of plastics entering the oceans every year. However, with an already well-established reputation for protecting the world’s oceans, the Corona beer brand is doing its part to raise awareness of the dangers of plastic pollution and the need to protect local beaches. Just in time for Earth Day 2022, the company launched its first ‘Plastic Doesn’t Belong in Paradise’ series of sunset-themed events.
“Over the past few years, Corona has cleaned up millions of square footage of shorelines across the world and here at home” noted Nathan Arnett, Jimmy’s Wines and Spirits, Brand Manager for Anheuser-Busch, the parent company of Corona and other popular beer brands. “It has always been part of Corona’s mission to help eliminate marine pollution, and more specifically plastic pollution. Our packaging we use is environmentally friendly as well”.
Last Friday’s event held at the Tiki Bikini Hut on Junkanoo Beach in Nassau gave both tourists and visitors alike the opportunity to learn about the company’s efforts while enjoying a beautiful Bahamian sunset and a Corona beer for free.
More than just a traditional happy hour, however, the event served as a precursor to a major beach cleanup held at the Coral Harbour Beach on Saturday, April 23 which attracted scores of volunteers who helped collect some 30 bags of trash.
“While it’s always disheartening to see the amount of trash that accumulates on our local beaches, we were excited to see the number of volunteers who showed up to participate.,” explained Arnett who revealed plans by the brand to return to the site again over the next several Saturday’s to continue the cleanup work. “The reality is, that there’s still so much to be done,” he explained. “Other cleanup efforts will feed into the ongoing and multi-phased partnerships between Corona and local non- profit organizations.”
“We’re hoping that our efforts will inspire even more persons to come out and participate in our cleanup campaign. As a country that depends on our sun, sand, and sea as a pillar of our tourism product, we need to do everything in our power to protect our natural environment and prevent plastic pollution”.
By the year 2025, Corona expects to clean up one hundred beaches and eliminate up to one million pounds of waste. “Beaches will always be special to us” noted Alex Sands, Anheuser-Busch Brand Coordinator at Jimmy’s Wines and Spirits. “From tropical oceanside shores to urban riverside parks, they’re where we gather to relax, refresh and live the fine life. That’s why we’ve made it our mission to help with protecting our beaches now and for future generations.”
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