A total of eighty thousand (80,000) printed 2022 Bahamas Telecommunications Company (BTC) directories are available at several locations.
The directories can be collected from the BCPOU Hall on Farrington Road, Meat Max Carmichael Road, Xtra Value Food Store in Nassau Village, Mall at Marathon (Kelly’s Parking Lot, Southern side), Rubis Milo Butler Highway, BTC Southwest Plaza and BTC Business area at the Mall at Marathon.
The public anticipates the receipt of BTC Directories each January, however due to the Covid-19 pandemic and its effect on various business, the Company was led to change its distribution schedule. “Covid 19 was a huge disrupter, many businesses had to pivot and change the way they normally operated. The Directory department had to pivot to meet the needs of the customers. We had to expand our sales canvas period, which impacted the publication and shipping timelines of the books. Historically the directories were delivered in January of each year, the books will now be delivered late spring.
This is new for consumers, in that the advertisement will run until March 2023, said Najah Finlayson, Manager of Directory Publications. “We changed our distribution schedule to ensure that the majority of our customers had the opportunity to have their businesses listed in the directory, even after we cut off submission entries, we were still getting calls from many customers who did not make the deadline. This confirms to us, that while we are seeing an increase in digital, there is still a strong appetite for the book.”
The colorful, vivid, and eye-catching front cover of BTC’s 2022 directory reflects The Bahamas being “back in business” following a decline in tourism arrivals post Hurricane Dorian and the start of the Covid-19 pandemic in 2020. The directory’s cover story, written by The Bahamas Ministry of Tourism, gives an outline of how the country’s tourism product was able to rebound, having visitor arrivals dwindle from 7.2 million in 2019 to 5016 in 2020. The article also speaks to the fact that it’s still “Better in the Bahamas” as 16 inhabited islands of The Bahamas are back in business despite the lingering threat of Covid-19.
BTC’s 2022 directories also feature various articles on health and wellness as well as a kids’ corner.
