Somewhere Else – rendered in partnership with Atlantis Paradise Island – will deliver an all-new, immersive getaway in The Bahamas.
PARADISE ISLAND, THE BAHAMAS (JANUARY 19, 2022)- Something new, and something extraordinary, will soon arrive in The Bahamas. In 2024, David Grutman of Groot Hospitality and Pharrell Williams will partner with Atlantis Paradise Island to open a brand-new resort: Somewhere Else. The property (which is adjacent to Atlantis) is set to offer a unique and immersive experience, blending Grutman’s ability to create highly memorable hospitality platforms with Williams’s dynamic, genre-spanning artistry. The duo have already garnered collaborative success as partners on Swan, the Miami-based restaurant, and The Goodtime Hotel, a Miami Beach-based boutique concept; Somewhere Else marks their next milestone step.
Somewhere Else will feature over 400 guestrooms and suites alongside an array of vibrant, top-tier dining venues, lushly landscaped grounds, multiple pools and recreation areas, luxury amenities and live entertainment. An atmosphere of tropical modernism will be seen and felt throughout the resort; Sean Sullivan, of David Rockwell’s Rockwell Group, is the lead designer on the project. Together with Grutman and Williams, this group is creating an enthralling oasis in and of itself – yet Somewhere Else will also be within easy reach of Atlantis Paradise Island’s myriad dining and entertainment options.
“I’m thrilled about this endeavor with Pharrell and the team we’re working with at Atlantis Paradise Island,” said David Grutman, Founder, Groot Hospitality. “Somewhere Else is going to be one-of-a-kind, and a major extension of the unforgettable experiences we aim to deliver with Groot Hospitality. I can’t wait to activate all that we have planned, from dining to recreation to nightlife, and more.”
“Teaming up with renowned Groot Hospitality and Pharrell to further evolve the resort is an endeavor we are incredibly proud to be embarking upon this year,” said Audrey Oswell, President and Managing Director, Atlantis Paradise Island. “Somewhere Else will be the place where celebrities, designers and artists gather to luxuriate and celebrate. We can’t wait to share the Somewhere Else experience with new and returning guests, which will be amplified by the culture and warm Bahamian hospitality that can only be found at Atlantis Paradise Island.”
Atlantis Paradise Island is home to five properties, including the iconic towers of The Royal, the family-friendly accommodations at The Coral, residential-style studios and suites at The Reef, opulent suites at The Cove, and water-side villas at Harborside Resort. Atlantis Paradise Island offers immersive programming connecting guests to the history, art, marine life, people, cuisine, and festivities of The Bahamas, while underscoring critical marine life and environmental sustainability efforts.
About Atlantis Paradise Island:
Atlantis Paradise Island, a lush, oceanside resort located on Paradise Island in The Bahamas, is a dynamic destination that launched over 25 years ago as a first-of-its-kind modern marvel of nature and engineering. Bahamian culture and the spirit of its beloved team members are the heart and soul of this legendary resort. The immersive programming connects guests to the rich history, art, people, food, and festivities of The Bahamas while remaining dedicated to sustainability and environmental conservation.
Atlantis features five unique lodging options: the iconic towers of The Royal, family-friendly accommodations at The Coral, water-side villas at Harborside Resort; luxury accommodations at The Cove; and residential-style suites and studios at The Reef. The resort is centered around Aquaventure, an innovative, 141-acre waterscape of thrilling slides and river rides, pools, and white sand beaches. Home to the largest open-air marine habitat in the world, over 50,000 marine animals from 250 species make their home in ocean-fed environments. With its unparalleled meeting and convention space and well-appointed Atlantis Marina accommodating yachts up to 220 feet overlooking Marina Village, to a Bahamian marketplace and more, the Atlantis experiences are endlessly customizable for each unique traveler. Additional resort amenities include the 30,000 sq ft tranquil Mandara Spa, Atlantis Kids Adventures (AKA) for children ages 3-12, and CRUSH, a nightclub for teens. The resort is also home to award-winning 18-hole golf course designed by Tom Weiskopf, renowned Atlantis Casino, and duty-free shopping, as well as restaurants and lounges with celebrity chef culinary masterpieces including Fish by José Andrés, Nobu, by Nobu Matsuhisa and Olives, by Todd English.
Atlantis has committed to a meaningful connection with the ocean, marine life, sustainability, and environmental stewardship through its purpose-led efforts with Dolphin Cay and the Atlantis Blue Project Foundation (ABPF). Dolphin Cay, the resort’s 14-acre marine mammal habitat, is an advanced marine education center and animal rescue rehabilitation hospital whose first residents include 17 rescue dolphins from Hurricane Katrina. Visitors to Dolphin Cay, one of the world’s largest and most sophisticated marine-mammal habitats in the world, can participate in creative, non-disruptive, “interactions,” that build real awareness, stir emotion, and help fund the resort’s conservation efforts. Every visit to Dolphin Cay, as well as each Atlantis Marine Adventure such as snorkeling and SCUBA diving, benefits ABPF, the resort’s nonprofit 501(c)3 organization dedicated to saving sea species and their extraordinary habitats throughout The Bahamas and surrounding Caribbean seas.
About Groot Hospitality:
Groot Hospitality is a Miami Beach, Florida-based collective of top restaurants, cafés, nightclubs and hotels. Officially formed in 2018 by David Grutman, the company is a forerunner in its field, creating entirely unique atmospheres of upscale dining, luxe decor, marquee entertainment and highly shareable moments. Groot Hospitality’s portfolio-wide goal is that each and every guest, no matter the venue, enjoys a one-of-a-kind escape into a vibrant, dynamic world.
Groot Hospitality’s current properties include: the Miami Beach-based nightclubs LIV at Fontainebleau and STORY, and the restaurants Komodo, Papi Steak, Strawberry Moon, and Swan. Additionally, the company recently opened food and beverage outlets at Miami Beach’s fully restored Firestone Garage: Sushi Fly Chicken, and Toothfairy Bakery. Groot Hospitality also opened its first hotel, The Goodtime Hotel, over the Spring of 2021. For both Swan and The Goodtime Hotel (which houses Strawberry Moon), Grutman partnered with the multi-hyphenate musician and producer, Pharrell Williams (the two will continue collaborating on future projects). Multiple other projects are in the pipeline, including an expansion plan that will bring Groot Hospitality to new cities and countries.
Ultimately, Groot Hospitality delivers one-of-a-kind outings across its locations and activations. By further programming the company’s physical spaces with an immersive, 360-degree approach — including a focus on headline performances and social media vignettes — Groot consistently provides its patrons with an experience that is high-energy, high-impact, and highly memorable.
Source: Bahamas Information Services
Source: Groot Hospitality