The Islands of The Bahamas will be returning this year to World Travel Market (WTM), the leading global event for the travel industry, which will be held at ExCeL London, UK, from 1 – 3 November 2021. The Director General of the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA), Joy Jibrilu, will lead the Bahamas delegation. Bahamas partners and stakeholders will also attend and will be joining the Tourism representatives on stand no. CA 240.
Over the last 18 months, The Bahamas has continued to show its resilience in the face of challenges and is now well positioned for tourism recovery as travel restrictions ease and pent-up demand for long-haul holidays soars. The main focus for BMOTIA at this year’s event is to engage with the travel trade to update them on the 16-Island brand proposition, showcase visitor experiences on island and to encourage them to promote the significant increase in airlift from the UK. British Airways is set to fly to The Bahamas six times a week starting 2 nd November 2021. Additionally, Virgin Atlantic launches a new, twice-weekly direct flight from London Heathrow starting 20 th November 2021, making the islands more accessible.
The Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation for The Bahamas commented: “Tourism is a crucial component for the growth and development of The Bahamas, and we are already seeing positive signs that a strong recovery is taking place within the destination. Our attendance at WTM will give us the opportunity to strengthen our relationships with our valued industry partners and showcase our array of new experiences and developments.”
Joy Jibrilu, Director General, Bahamas Ministry of Tourism, added: “We are delighted to be attending this year’s WTM in person once again and look forward to reuniting with our travel trade partners to discuss ways in which we can collaborate and to share our latest news and updates. As The Bahamas’ tourism sector continues its recovery, the increase in airlift from BA and Virgin Atlantic presents us with a fantastic opportunity to welcome back British visitors and share all the wonderful experiences the destination has to offer.”
As it prepares to welcome British travellers in growing numbers, The Bahamas looks forward to delighting visitors with an array of new and exciting activities as well as a number of high-profile hotel and restaurant reopenings and new developments. From Hurricane Hole Superyacht Marina to Atlantis Paradise Island, Baha Mar to Margaritaville Beach Resort, guests will be treated to the very best restaurants, private beaches and water parks The Islands of The Bahamas have to offer.
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