This past holiday season, 169 Bahamian children, ages 4 to 16, received dolls, craft kits, puzzles, basketballs and other items thanks to a heartwarming collaboration between Diamonds International, the Florida Caribbean Cruise Association (FCCA), and Royal Caribbean Group (RCG)
The Ministry of Tourism, Investments and Aviation’s Cruise and Maritime Department coordinated the FCCA’s 27th Annual Holiday Gift Project, bringing the connections together. The New Providence arm of the Boys and Girls Club of The Bahamas, which brought youth from inner-city communities, received the presentation at the Stephen Dillet Primary School.
Sam Rolle, the leader of The Boys and Girls Club of the Bahamas, expressed his gratitude: “The energy at this event was electrifying, and the joy on the children’s faces was priceless. We deeply appreciate the corporate sponsors for bringing happiness to these boys and girls, and we eagerly look forward to next year’s program.”
“To see the smiles on each child’s face warmed our hearts,” said Robert D.L. Sands, cruise and maritime facilitation director at the Ministry of Tourism. “We appreciate continuing partnerships that make moments like this truly special for organizations such as The Boys and Girls Club.”
Diamonds International, known for its luxury fine jewellery and watches, played a central role in creating this magical day. Tables overflowed with thoughtfully selected gifts for the children, and the Diamonds International team, also representing the FCCA, relished the opportunity to personally distribute the presents to the young recipients.
“We are honoured to be part of such a meaningful initiative,” said Shivan Sareen, Diamonds International Bahamas General Manager. “We organized the purchases and got our team involved. Our giving back to the community is at the heart of who we are, and my team and I are truly humbled to share in this magical time with the kids. We wanted to make their Christmas merry and bright.”
Diamonds International® (DI) established in 1988, has been a trailblazer in the luxury retail industry, specializing in the finest jewellery, timepieces, and luxury accessories. DI has long embraced community engagement and philanthropy as part of its mission. Through initiatives like the FCCA’s Holiday Gift Project, the company continues to demonstrate its dedication to enriching lives and uplifting communities. Its partnership with FCCA, RCG, the Bahamas Ministry of Tourism, and the community reflects a shared commitment to generosity and the belief that small acts of kindness can make a big difference.
About the FCCA (Florida Caribbean Cruise Association): Founded in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussions on tourism development, ports, safety, and other cruise industry issues. The FCCA fosters relationships with governments, ports, and private sector representatives to maximize cruise passenger, crew, and cruise line spending while enhancing the destination experience.
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