Sands proudly supporting San Salvador’s Return to Normal

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Gary Sands attended the re-opening ceremony at Club Med in San Salvador last weekend as the resort welcomed its first guests back after two years. Picture left to right are Jamal Webb (Jimmy's Wines & Spirits Draft Tech), Dwight Johnson (Club Med Food & Beverage Manager), Gary Sands (General Manager Jimmy's Wines & Spirits) and Alfred Cooper (Club Med Restaurant Manager).

Earlier this month, the island of San Salvador welcomed the reopening of the famed Club Med Resort. The resort which had been closed for more than two years previously welcomed scores of visitors to the island’s beautiful shores but was shuttered at the height of the Covid-19 pandemic. Before its closure, however, the property was one of several businesses on the island which enjoyed a thriving relationship with the country’s Truly Bahamian Beer: Sands.

“Club Med is the largest employer in San Salvador and they’ve been closed for two and a half years,” noted Sands General Manager Gary Sands. “They’re reopening is the first step toward normalcy. We are as excited about Club Med’s reopening just as the people of San Salvador are,” he explained.

The reopening of the five-star property was buttressed by the return of the annual homecoming celebrations. The Graham’s Harbour Regatta
site came alive to commemorate Discovery Day.

“This year’s homecoming event was a year in the making,” explained Committee lead Beverley Laramore. “It was a lot of collaboration, and research by our entire team to find the right partners to make the event a success. That said we were especially excited to have Jimmy’s Wines & Spirits and Sands Beer come on board as a major event sponsor.”

The 2022 homecoming collaboration represented the first time that Jimmy’s Wines & Spirits has played a major role in the island’s
festivities. “Homecomings are an integral part of Bahamian culture,” said BBB Executive Marketing Manager, Wellington Seymour. “It simply
made sense for our brands to connect on this,” he explained.

“Jimmy’s Wines & Spirits, along with Sands Beer, has had relationships withbusinesses in San Salvador since the beer was released. The people of San Salvador have great taste in beverages! The residents there -including Beverly Laramore, who also owns the Paradis Restaurant & Bar – have supported us from the very beginning, so we are glad to support the communities there in any way we can.”

During this year’s celebrations, the country’s Truly Bahamian Beer – Sands – was front and center, with Sands’ unique ‘man in the boat’branding featured heavily across the entire regatta site.

“When Beverley reached out to Jimmy’s Wines & Spirits and Sands Beer about the event, we were happy to participate. Her reputation for being community-minded both on the island of San Salvador and on a national scare through her work with the Cancer Society, we knew we wanted to be a partner. Beverley organized a stellar event and we could not have asked for a better place to spend Discovery Day weekend,” shared Sands Senior Brand Manager Joel Smith.

Over five days beginning on October 5th, locals and visitors alike were treated to an exciting itinerary of events that included lively performances from The Sky Juice Band, Jammin Rahming, Nishie LS, and Blaudy, games, authentic Bahamian food and drinks, and course all the Sands beer they could drink. “Partnerships like the one with Jimmy’s Wines & Spirits are a critical part of how we’re able to keep these types of cultural events going,” Laramore explained.

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